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Social platforms may be less important for content marketing campaigns than they were a year ago, but they’re still favored by marketers over their owned and operated sites. And among those social platforms marketers have a clear favorite for their content marketing: Instagram.

Forty percent of marketers surveyed at last month’s Digiday Content Marketing Summit said Instagram was the best social platform for content marketing, while 29 percent said Facebook and 24 percent chose YouTube to round out the top three.

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