Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Bye, Beetle. Volkswagen says it's stopping production of the car next year; Automotive News calls the car "the latest casualty in America's newfound love affair with crossovers and other light trucks." Beetle sales have dropped 2.2 percent this year. While we're mourning the iconic car, let's reminisce about its iconic ads. In 1999, Ad Age named Volkswagen's mid-century "Think Small" series from Doyle Dane Bernbach as the best campaign of the 20th Century. The Beetle work turned the advertising world upside down with stop-you-in-your-tracks copywriting urging people to "Think small" and buy a little car, or read about a "Lemon," a slightly blemished vehicle that didn't get past a Volkswagen factory inspector. ("We pluck the lemons, you get the plums.") As Ad Age wrote in 1999, the campaign "gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body."
Think small. Think different.