Chatbots are the customer-experience (CX) buzz technology of 2018, and there is no doubt that when implemented properly, they can improve CX for thousands of consumers, freeing up call centre staff to focus on higher-value conversations.
- MRM McCann sweeps the floor at The Drum B2B Awards 2018
- DBS Hong Kong customers to get new credit cards via mobile app
- U Mobile concludes creative and social pitches
- EY acquires Adelphi Digital in Singapore and Australia to boost digital capabilities
- Deliveroo launches new marketing tools to help restaurants grow