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Walmart has refurbished its site to cater even more to the city dwellers who make up the bulk of its shoppers.

The e-commerce site, acquired by Walmart in 2016, will now offer images and products tailored to the location and preferences of the visitor, the retailer said Thursday. Most New York City residents can schedule three-hour delivery windows for groceries and other merchandise, and next month Jet will unveil a dedicated site for Nike and Converse products, which it will sell from its own inventory rather than through third parties.

"It's the next generation of shopping for city dwellers, and really brings the personality of their city and local favorites to life," said Marc Lore, Jet's founder and head of Walmart's U.S. e-commerce unit.

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