A new poll brings more evidence that Nike's Colin Kaepernick ad was not as risky as it might have seemed, at least from a business perspective. Quinnipiac University found that American voters approve Nike's decision to put the ex-San Francisco 49er in the ad by a 49 percent to 37 percent margin.
The poll, which surveyed 1,038 voters nationwide, revealed the strongest support for the Wieden & Kennedy ad among voters ages 18-34, with 67 percent expressing approval. Voters ages 65 and older disapprove the spot by a 46 percent to 39 percent margin. The findings echo other recent surveys showing that the ad has strong support among young people, a key demographic for Nike.
Quinnipiac also found that 67 percent of American voters feel that National Football League players have the right to protest by taking a knee during the national anthem. The protests, started by Kaepernick in 2016, are meant to bring attention to racial inequalities and police brutality.