The climb to the top in a field as competitive as ride sharing, is not easy. Like many marketers, Chang faces difficulty in identifying good marketing talent. More on how she counters these issues.
- Peet’s Coffee has a blast from the past with 60’s-inspired Shanghai pop-up store
- Ogilvy India takes smartphone maker Vivo and Dentsu Impact to court in alleged plagiarism row
- WTF is identity resolution?
- Mastercard, Amazon, Salesforce gain; GE, Gillette, Facebook largest losers in Interbrand study
- The key mistakes you may be missing in your creative content process