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Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Sept. 19.

Show me entity :: 22341

: 'Dream Crazy'

Agency:
Client:
Date: September 2018
In a new short film, ‘Dream Crazy,’ not only does former 49ers and University of Nevada star Colin Kaepernick narrate the latest ‘Just Do It’ spot, he makes an appearance as he continues his theme of sacrificing everything for what you believe.
Nike stated on its news website that, to celebrate the rich diversity embedded within its signature tagline, the second film in the series, ‘Dream Crazy,’ focuses on a collection of stories that represent athletes who are household names and those who the company feels should be. The common denominator is that all the athletes represented in the film leverage the power of sport to move the world forward.
Along with inspirational professionals, like LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge, the two-minute film shines the spotlight on incredible athletes, including: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10-years-old has become a force on his wrestling team; Charlie Jabaley, an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversing the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who played linebacker and was named homecoming queen during her high school senior season. 
Other emerging professional athletes and world champions alike who make the cut are: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer's Women’s National Team.  
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Wieden+Kennedy
Client: Nike
Tags: United States
 
 
 
 
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Show me entity :: 22342

: 'Pure Barre The Pure Effect'

Agency:
Client:
Date: September 2018
Pure Barre, the largest barre concept in North America, launched Pure Effect, its first brand campaign in partnership with creative agency Matte Projects. The multimedia campaign is the first major brand expression for Pure Barre since the company was founded in 2001.
The new campaign celebrates the Pure Effect – a term that embodies the intersection of Pure Barre's unparalleled technique, community and empowerment to not just change bodies, but change lives. The campaign portrays 10 Pure Barre community members from across the country: studio owners, teachers and students, all of whom represent the collective strength and power of Pure Barre's network of over 550,000 dedicated clients. Utilizing bold phrases such as "Pure Willpower" and "Pure Grace," the campaign's creative showcases each featured community member's personal interpretation of the strength and power he or she has found through the Pure Barre lifestyle. 
Pure Effect premieres on Pure Barre's new website, comprised of a video and corresponding photo stills that live on web and social channels and serve as the core of the company's digital marketing efforts. In its second phase, set to roll out in 2019, the Pure Effect will come to life in-studio through a re-imagined studio design nationwide. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Advertising Agency: Matte Projects 
Partner: Brett Kincaid 
Creative Director: Jas Rewkiewicz 
Copywriter: Amber Grace Johnson 
Art Director: Lucia Gioiello 
Director of Production: Chris Sachs 
Producer: Cassidy Ellis 
Production Manager: Jason Meyer 
Strategist: Shawn Bohigian 
Account Director: Akoma M'ba 
Account Director: Catrina Chang  
Account Coordinator: Gabriella Chin 
Director: Amber Grace Johnson 
Assistant Director: Kenton Cummings 
DOP: Daisy Zhou 
Photographer: Paul Jung 
BTS Photographer: Luis Ruiz 
Choreographer: Amy Gardner 
Post Production Supervisor: Manny Muñoz 
Editor: Chiao Chen / Nathaniel Lindsay  
Color: Jaime O'Bradovich   
Composer: Miles Felix 
Sound Mixer: Alex Boll
Tags: United States
 
 
 
 
 
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: 'Built for Glory'

Agency:
Client:
Date: September 2018
A campaign for the US Tennis Association (USTA) reminds people of the history and the glory of the New York tournament over the last 50 years.
Mcgarrybowen's ‘Built For Glory’ 50th Anniversary campaign is a celebration of all of the things that have built the US Open into one of the top tournaments in the world. From the globe’s greatest players and fans, to the world-class improvements to the stadiums and grounds. From the excitement and emotion on the court to the electric atmosphere fans experience off of it, all are featured in three short films.
The launch spot features the historical rise of Ashe against the backdrop of dramatic change and civil unrest in this country that ultimately ushered in a new era of equality in sports and that was the foundation for the US Open. The poetic voice over tells the story of how an amateur, Ashe, won the championship and how he became a symbol of change in a year – 1969 – that was full of change. It shows how the US National Championship transformed into the tournament we know today as the US Open.
A 50th Anniversary video features a voice over by Alec Baldwin, giving a brief history but also highlighting the current state of the tournament, giving props to the “fans and the future, challengers and champions” while cutting between clips of young kids playing tennis and recent winners like Sloane Stephens and Rafael Nadal.
Another spot voiced by Baldwin features Billie Jean King discussing how she partnered with the association to become the first grand slam to offer equal prize money to men and women. The former champion tells her tale of fighting for equality while giving thanks to the organizers for agreeing to go along with the change, proving why the massive tennis center is now named in her honor.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Creative:
US Chief Creative Officer:  Ned Crowley
Chief Creative Officer: Kurt Fries
Group Creative Director: Lee Remias
Creative Director: Mike Wegener
Art Director: Maddie Reusch
Copywriter: Calli Hoyt
Group Managing Director: Tom Smith
Account Director: Kristen Eglitis
Account Executive: Claire French
Strategy Director: Chris Robertson
Director of Content Production: Steve Ross
Music Producer: Libby Morris
Producer: Kelly Duff
Dir of Broadcast Affairs: Joann Baker
Business Manager: Alica Townsend  
Production Company: Cinema Libertad
Director: Robert Stockwell  
Production Producer: Mary Ann Dezuiskis
Post Production Producer: Olivia Curry
Editor: Max Gold & Dianne Lee
Graphics Company: Framestore Graphics
Graphics Producer: Jamie Hoskins
Color Grade: Edwin Metternich
           
Media Agency:  Spero
Digital Agency: Horizon
Tags: United States
 
 
 
 
 
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Show me entity :: 22381

: 'Remarkable You'

Agency:
Client:
Date: September 2018
The TVC, 'Remarkable You,' follows six inspiring and remarkable women who are paving the way for future generations.
Underscored by No Doubt’s iconic empowerment anthem 'Just a Girl,' the spot follows them during their morning dressing ritual and their jobs, showing how fashion is their armor and equips them with confidence to take on the day. The heroines include Tiffiny Blacknell, a working mom and Public Defender; Mishaal Ashemimry, an Aerospace Engineer; Patricia Valoy, a civil engineer; Vanessa Beckman, a fourth grade teacher; JoAnn Falletta, an orchestra conductor; and Becky Hammon, a professional men’s basketball assistant coach. While they are all different, the six diverse women find their own remarkable selves through their interpretation and styling of fall fashion trends and must-haves, reminding viewers that they too can find the best of fall fashion and themselves at Macy’s. From launching a rocket into orbit, to inspiring young minds, we all have the potential to do remarkable things. The spot ends with the theme of the campaign, 'Find Fall Fashion. Find The Remarkable You.'
Created by BBDO New York, the 30-second spot will run on network and cable with a longer form sixty-second spot running online. The campaign will also run on Macy’s social platforms, including Facebook and Instagram.
Supporting the television/online film will be two unique Instagram Story executions: 'The Pretty Smart Shopping Experience,' which allows viewers to shop the story for products that highlight the multifaceted interests of Macy’s shoppers; as well as the 'Remarkable Templates' which allow viewers to participate by sharing information about their remarkable selves.
Credits:
 
 
 
 
 
 
Agency: BBDO New York
Client: Macy’s
Title: Remarkable You
 
Chief Creative Officer, Worldwide:                      David Lubars
Chief Creative Officer, New York:                       Greg Hahn
Executive Creative Director:                               Danilo Boer
Executive Creative Director:                               Marcos Kotlhar
Associate Creative Director:                               Gabrielle Attia
Associate Creative Director:                               Ceasar Finamore
Art Director:                                                      Pedro Sampaio
Senior Project Manager:                                    Noreen Masih
Group Executive Producer:                                Dan Blaney
Associate Producer:                                          Corie Rosenblatt
Associate Art Producer:                                     Lizzy Lehn
Director of Business Affairs:                               Bernadette Naughten
Production Services Director:                             Jessica Nugent
Business Affairs Manager:                                 Nancy Espinal
Director of Music:                                              Rani Vaz
Group Planning Director:                                    Yin Chung 
Senior Communications Planner:                        Julie Naidu 
Senior Director:                                                 Corey Cirillo
Account Director:                                               Justin Perrelli
Assistant Account Executive:                             Maddy Bell
 
 
Talent Sourcing:                                              Nickerson Research
Susan Nickerson
Chris Lutz
Jennifer Kilburn
 
Production:                                                     MJZ
Director:                                                            Rupert Sanders
President:                                                         David Zander
EP:                                                                   Kate Leahy
Line Producer:                                                   Laurie Boccaccio
DP:                                                                   Greig Fraser
AD:                                                                   Bobby Philips
 
Editorial:                                                          Whitehouse
Editor:                                                               Russell Icke
Assistant Editor:                                                Katie Covino
Executive Producer:                                          Caitlin Grady
Head of Production:                                           Melanie Klein
 
Post Production / VFX:                                    The Mill
Creative Director:                                                             Gavin Wellsman
Executive Producer:                                                        Rachael Trillo
Shoot Supervisors:                                                           Christopher Schroeer, Chris Knight
Colorist:                                                                               Fergus McCall 
2D Lead:                                                                               Siro Valente
CG Lead:                                                                              Emily Meger
2D Artists:                                                                           Ben Kwok, Alexis Jo, Krissy Nordella
CG Artists:                                                                           Incheol Jeong, Tim Kim, Alek Vacura, Nile Hylton
Producer:                                                                            Anna Borysewicz
 
Music:
Artist / Song Title:                                              No Doubt / Just A Girl  
Music Supervision:                                            Platinum Rye
 
Final Mix:                                                         Sonic Union
Mixer:                                                               Steve Rosen
 
Sound Designer:                                              Brian Emrich
 
Typography:
Letterer:                                                            Alex Trochut
Tags: United States
 
 
 
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: 'Lee Jeans - Don’t just move. Move your Lee.'

Agency:
Client:
Date: September 2018
Popular denim brand Lee Jeans has launched a new campaign, 'Don’t just move. Move your Lee.' Created by Austin-based AOR, GSD&M, the campaign includes three TV spots that speak to the modern consumer, with hip, young subjects in everyday, topical (and sometimes impractical) situations, in which acrobatic feats are made possible thanks to the movement and comfort of their Lee jeans. From tackling 'manspreading' as a female subway rider, to dashing after a kimono trapped in a taxi door, Lee Jeans were made to move with purpose, while also providing effortless style and confidence to help you be you.
 
The campaign is meant to remind customers that Lee is the perfect jean for everyday movements for all demographics – equate with the new messaging that Lee Jeans are not only stylish, but freedom-inducing products that helps consumers move forward, accomplish, and progress. 
 
The campaign will run nationally on broadcast through October, and will be accompanied with paid and organic social content on Facebook, Instagram, Twitter, Snapchat, and Pinterest.  
Credits:
 
 
 
 
 
Client: Lee Jeans
Agency: GSD&M
Creative Directors: Maria D’Amato, Jeffrey Butterworth
Writer: Addie Williams
Art Director: Hannah Dobbs
Producer: Alison Wagner
Account: Shawn Mackoff, Lauren Paver, Jane Conyngham
Social Media: Bailey Brown, Jessica Lee
Media: Evan Walker
Project Management: Christie Shepard
 
Tags: United States
 
 
 
 
 
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Show me entity :: 22428

: 'Nothing Comes Easy'

Agency:
Client:
Date: September 2018
Shaquem Griffin, even with one hand, has proven himself worthy of the NFL. Razor brand Gillette has chosen Griffin to inspire others through a new TV commercial celebrating his journey from childhood to NFL success.
Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. The commercial, titled ‘Your Best Never Comes Easy,’ traces his life from childhood, how he surmounted all the challenges life brought him, to the NFL. 
In the spot, his father plays a big role, spurring his success from backyard football drills to his first shave, then finally to the NFL draft, where the linebacker was taken in the fifth round by the Seattle Seahawks. 
The commercial, created by Grey New York, ends with the theme lines: ‘Your Best Never Comes Easy. The Best a Man Can Get – Gillette" with Griffin in his Seahawks uniform ready for the game.
Credits:
 
 
 
Creative Agency: Grey New York
Worldwide Chief Creative Officer
John Patroulis
Deputy Chief Creative Officer
Jeff Stamp
Executive Creative Director   
Joe Mongognia
Associate Creative Director
Jon Cochran
Associate Creative Director
Brian Pluta
EVP/ Global Account Director                            
Brian Weston
VP/ Account Director
Corey Dobbs
Account Executive                                                         
Hunter Teare
Senior Strategist                                                    
Jhanell Biggs
Project Manager                                                                       
Joey Scarillo
Production Company: Tool of North America
Director: Floyd Russ
Managing Partner: Dustin Callif
Managing Director: Nancy Hacohen
EP: Preston Garrett
Line Producer: Andy Coverdale
DP: Jacob Moller
 
Production Agency: Townhouse
CPO, Chief Production Officer
James McPherson
Head of Production
Tania Salter
VP, Executive Integrated Producer
Katy Hill
Integrated Film Producer
Dante Da Parma
Music Producer
Kurt Steinke
Business Manager                                                                 
Suzanne Voss
Tags: United States
 
 
 
 
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: 'Come for the Crown'

Agency:
Client:
Date: September 2018

LeBron James was made the face of the 20th Anniversary Edition of the NBA 2K19 game a few months back, and now LeBron is promoting the game with a video stating that he remains ‘King’ for a while longer.

 

James and rapper Travis Scott team up in the spot, the latest installment of NBA 2K’s ‘They Will Know Your Name’ campaign, in advance of the game’s official release September 11. The campaign highlights the journey that NBA legends undertake, and the narrative they build when reaching the point where their name is known by the world. 

In the spot, James tells NBA 2K gamers that it is time for the world to know their names, too. James talks about his reign as ‘King,’ and how it will eventually come to an end as others come for his crown. an analogy for gamers everywhere who can challenge a king like LeBron. The action unfolds with James on a darkened basketball court, with shots of Scott interspersed. James ponders his future, stating that he hears the footsteps coming behind him. The action cuts to kids on a school bus running through the streets, then through school halls. We finally see the number 23 and a wide shot to show James in his full Lakers uniform. The kids burst through the gym door and James runs to confront them, both stopping to ponder their respective legacies and futures.

 

This installment of the campaign, which was created by BSSP, utilizes TV, OOH, digital and social components.

Credits:
 

Client – NBA 2K
Alfie Brody – VP, Sports Marketing
Alan Ho – Global Brand Director
Andrew Blumberg – Sr. Brand Manager
 
Agency – BSSP
Chief Creative Officer – John Butler
Creative Director – Sinan Dagli
Copywriter – Zack Browne
Copywriter – Patrick French
Sr. Copywriter – Joe Rose
Sr. Art Director – Zach Shapiro
Executive Director of Integrated Production – Vince Genovese
Senior Producer – Jeremy Arth
Account Director – Alex Eley
Account Supervisor – Mal Gretz
 
Production – SUPERPRIME
Director – The Malloys
Managing Director/EP – Rebecca Skinner
Managing Director/Head of Sales – Michelle Ross
Executive Producer – Colleen O’Donnell
Producer – Carr Donald
DP – Alexis Zabe
 
Editorial – ROCKPAPERSCISSORS
Editor – Biff Butler
Assistant Editor – Alyssa Oh
Executive Producer – Raná Martin
Head of Production – Shada Shariatzadeh
Producer – Rebecca Baker
 
VFX/Finishing - EIGHT VFX
 
Color – The Mill 
Colorist – Fergus McCall
 
Audio – Lime Studios
Engineer – Jeff Malen
 

Tags: United States
 
 
 
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