Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
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The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Sept. 19.
: 'Dream Crazy'
: 'Pure Barre The Pure Effect'
: 'Built for Glory'
: 'Remarkable You'
: 'Lee Jeans - Don’t just move. Move your Lee.'
The campaign is meant to remind customers that Lee is the perfect jean for everyday movements for all demographics – equate with the new messaging that Lee Jeans are not only stylish, but freedom-inducing products that helps consumers move forward, accomplish, and progress.
The campaign will run nationally on broadcast through October, and will be accompanied with paid and organic social content on Facebook, Instagram, Twitter, Snapchat, and Pinterest.
Creative Directors: Maria D’Amato, Jeffrey Butterworth
Writer: Addie Williams
Art Director: Hannah Dobbs
Producer: Alison Wagner
Account: Shawn Mackoff, Lauren Paver, Jane Conyngham
Social Media: Bailey Brown, Jessica Lee
Media: Evan Walker
Project Management: Christie Shepard
: 'Nothing Comes Easy'
Director: Floyd Russ
Managing Partner: Dustin Callif
Managing Director: Nancy Hacohen
EP: Preston Garrett
Line Producer: Andy Coverdale
DP: Jacob Moller
: 'Come for the Crown'
LeBron James was made the face of the 20th Anniversary Edition of the NBA 2K19 game a few months back, and now LeBron is promoting the game with a video stating that he remains ‘King’ for a while longer.
James and rapper Travis Scott team up in the spot, the latest installment of NBA 2K’s ‘They Will Know Your Name’ campaign, in advance of the game’s official release September 11. The campaign highlights the journey that NBA legends undertake, and the narrative they build when reaching the point where their name is known by the world.
In the spot, James tells NBA 2K gamers that it is time for the world to know their names, too. James talks about his reign as ‘King,’ and how it will eventually come to an end as others come for his crown. an analogy for gamers everywhere who can challenge a king like LeBron. The action unfolds with James on a darkened basketball court, with shots of Scott interspersed. James ponders his future, stating that he hears the footsteps coming behind him. The action cuts to kids on a school bus running through the streets, then through school halls. We finally see the number 23 and a wide shot to show James in his full Lakers uniform. The kids burst through the gym door and James runs to confront them, both stopping to ponder their respective legacies and futures.
This installment of the campaign, which was created by BSSP, utilizes TV, OOH, digital and social components.
Client – NBA 2K
Alfie Brody – VP, Sports Marketing
Alan Ho – Global Brand Director
Andrew Blumberg – Sr. Brand Manager
Agency – BSSP
Chief Creative Officer – John Butler
Creative Director – Sinan Dagli
Copywriter – Zack Browne
Copywriter – Patrick French
Sr. Copywriter – Joe Rose
Sr. Art Director – Zach Shapiro
Executive Director of Integrated Production – Vince Genovese
Senior Producer – Jeremy Arth
Account Director – Alex Eley
Account Supervisor – Mal Gretz
Production – SUPERPRIME
Director – The Malloys
Managing Director/EP – Rebecca Skinner
Managing Director/Head of Sales – Michelle Ross
Executive Producer – Colleen O’Donnell
Producer – Carr Donald
DP – Alexis Zabe
Editorial – ROCKPAPERSCISSORS
Editor – Biff Butler
Assistant Editor – Alyssa Oh
Executive Producer – Raná Martin
Head of Production – Shada Shariatzadeh
Producer – Rebecca Baker
VFX/Finishing - EIGHT VFX
Color – The Mill
Colorist – Fergus McCall
Audio – Lime Studios
Engineer – Jeff Malen