Chinese digital advertising agency Hylink has opened a subsidiary business that aims to cater for brands targeting outbound tourists.
Hylink Travel will aim to offer travel brands and destination marketing organisations the ability to target consumers through its digital offering. This subsidiary will offer travel brands and tourism organisations access to social media, influencer engagement, media buying, SEO, analytics and other services.
Headquartered in Santa Monica, the company has been retained by Brand USA, San Francisco Travel Association, and Hawaiian Airlines to execute digital campaigns across various platforms, it revealed.
“Not only do we see tremendous market opportunity in the Chinese outbound travel space, but there is an important element of intercultural connection and understanding,” said Su Tong, chief executive and founder of Hylink. “Travel is an essential component of becoming a global citizen, and we feel fortunate to be able to facilitate this among Chinese travelers.”
Humphrey Ho, managing director of Hylink USA, has been tasked with spearheading the expansion of Hylink’s travel offer.
“Our goal is to provide best-in-class digital advertising services to travel industry clients and to serve as their strategic advisors; ultimately leaving them better informed on the Chinese consumer behaviors, media, and technology that is essential for success within what is a highly complex market,” explained Ho.