One of the largest independent Hispanic agencies in the U.S. is independent no more: Repblica has sold a stake to Havas and will be renamed Repblica Havas.
Havas would not disclose terms of the deal, but did note the stake was significant enough to merit changing Repblica's name. As part of the deal, Repblica is becoming part of the Havas Creative network in North America.
Miami-based Republica was founded in 2006 by Chairman and CEO Jorge Plasencia and president Luis Casamayor. It offers advertising, strategy, PR, social, digital, media buying and media planning services.