Mars aims to give confidence to Australians to overcome everyday awkward situations in the continuation of its ‘Enough Chocolate to Deal with Anything’ campaign.
The campaign spot, conceptualised by Clemenger BBDO Melbourne, features the uncomfortable first meeting of a loved-one’s parents, who quickly admit to being a family of ‘kissers’.
As the girl introduces her boyfriend to her parents, he leans in for a peck on the cheek from his girlfriend’s mum but the mum plants a firm kiss on the lips on him, quickly followed by the dad. She then announces that the girl's grandma has arrived. The boyfriend gets over the shock by eating the chocolate while the girlfriend still has exasperated expression.
The campaign will run across OOH, social, digital as well as a roll out of activations over the coming months.
Suzanne Morrison, marketing director at Mars Wrigley Confectionery said: “Being kissed on the lips by your new girlfriend’s parents is not a situation anyone wants to get stuck in. Luckily this guy had a Mars bar on hand to help deal with it.
“Mars and Clemenger BBDO have designed the new brand creative to show Australians how the chocolate bar can provide the confidence they need to overcome any future awkward situations.”