Select Page

The NFL's first one-handed player and his father star in Gillette's new football-season advertising, part of a campaign to redefine the brand's 30-year-old "The Best a Man Can Get" selling line.

The ad also happens to be this year's first prominent U.S. TV work for Gillette from agency-of-record Grey, New York.

The "Your Best Never Comes Easy" ad shows the role Terry Griffin played in his son Shaquem's success -- from backyard football drills to, of course, teaching him to shave. Shaquem Griffin was born with amniotic band syndrome, which resulted in his left hand being amputated when he was a child. He went on to play college football at the University of Central Florida alongside his twin brother Shaquill, and later with the Seahawks. Shaquill came to the Seahawks last year, joined by Shaquem in April. Both started yesterday Shaquem as linebacker and Shaquill as cornerback.

Continue reading at