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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our five-star voting system. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Taruka Srivastav or upload via our online form. For voting updates and the latest campaigns, check our global Creative Works page, and follow The Drum Creative Works on Twitter @TheDrumCreative.

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: 'Go Korean'

Agency:
Client:
Date: September 2018
Korean Air aims to highlight how it has integrated tradition Korean culture within its airline as it promotes newly included services.
The campaign titled 'Go Korean' conceptualised by Ogilvy Shanghai features a spot shot on a soundstage with fully-constructed sets to highlight the details of the flight services.
The spot features a man walking through the sets resembling an airport from the gate to the airline with a voice narrating how the airline has integrated Korean culture for travelers to travel in a Korean style.
Credits:
 
Tags: China
 
 
 
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: '#GiveSubtitlesToSuicide'

Agency:
Client:
Date: September 2018
Suicide Prevention India Foundation highlights the importance of identifying suicidal signs among people to combat rising suicide numbers.
The digital campaign titled #GiveSubtitlesToSuicide conceptualised by WATConsult features a spot that revolves around the life of five college friends which needs to be watched twice, first without and then with subtitles. When watched with subtitles, it showcases how some obvious suicidal signs get overlooked unintentionally and lead to suicide.
The agency also created a website, http://givesubtitlestosuicide.in/ to promote the ‘QPR Gatekeeper Training Program’ by Suicide Prevention Foundation India that trains a person to identify people at the risk of suicide by recognizing early signs, providing necessary intervention and access to mental health services. The NGO will also be conducting offline activities with various colleges to create awareness and educate students about the programme.
Credits:
 
Tags: India
 
 
 
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: 'UnDiscover Australia'

Agency:
Client:
Date: September 2018
Tourism Australia is challenging the stereotypes and perceptions of what the country can offer travellers in a $10m campaign.
The 'UnDiscover Australia' campaign is targeting South East Asian travellers in India, Singapore, Malaysia and Indonesia. It aims to challenge the perceptions of Australia by showcasing the unfamiliar and unexpected attractions and experiences within the world’s largest island. 
 
Credits:
 
Tags: Australia
 
 
 
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