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Leaders from GE, Google, IBM, Microsoft, Verizon and UM Worldwide weigh in on the importance of encouraging girls to pursue STEM (science, technology, engineering and math).

The Ad Council's "She Can STEM" campaign also includes nonprofit partners Black Girls Code, ChickTech, Girls Inc., Girl Scouts, Girls Who Code, National Center for Women & Information Technology, the New York Academy of Sciences and the Society of Women Engineers. The campaign, developed pro bono by McCann, will be supported by Facebook, Google, Twitter, MTV and Playbuzz. UM donated its services to support the campaign with strategy and outreach. For more on "She Can STEM," visit SheCanSTEM.com.

Lisa Sherman, President & CEO of the Ad Council: Why did you get involved with She Can STEM? Why is it so important to your company?

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