As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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: 'Not Everything is a Crisis '
Louise Bancroft, Marketing Manager C&H
Agency producer: Leah Stolerman, James Plaxton
Creative producer: Claire Ramasamy
Account management: Katie Jackson, Sophie Fredheim, Alice Lowden, Emilie Jenner
Media planner: Richard Tudor
Production company: The Production Factory
Director: Mark Gostick and Luke Williamson,
Editor: Tim Goddard at Town Productions
DOP: Mark Gostick
: 'Perfect Man'
: 'A Little Bottle of Science (Not Magic)'
Planner Jon Howard
Art Director Matthew Mifsud
Copywriter Laurence Quinn
Account Director Miles McWilliam
Agency Producer Elin Tiberg
Director/ Production Co Tim Brown
Producer Elin Tiberg
Editor David Owen
Post Production Coffee and TV
Sound Design Wave
DoP Mark Patten
Media planning/buying Hearts & Science
: 'The Simple Gesture That Takes Care Of Everything'
: 'Positively Different'
The proposition – positively different health and life insurance – underlines the core purpose of the brand which rewards members for healthy behaviour delivering, in turn, a positive difference for members and society alike. This unique approach, rooted in Vitality’s proprietary Shared Value Model, has been one of the secrets to the brand’s exponential growth with more than a million UK members now benefitting from the Vitality model.
Utilising existing brand assets including iconic Stanley the Dachshund, the lead TV and cinema creative features Vitality Ambassadors Dame Jessica Ennis-Hill, Jonny Wilkinson and Seb Coe in unexpected roles while underscoring the brand’s existing partnerships with parkrun and the Vitality Wellness Festivals.
Production Company: Merman
Creative Team: Ed Cox & Tony Clements
Director: Will Clark
Producer: Clara Bennett
Editor: Joe Wilby at Marshall Street Editors
Sound: 750mph and Soho Music
: 'Human Search Machine'
: 'Nothing Hidden'