The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.
- The Straits Times enters into content tie-up with Gzero Media
- Brandon Cheung promoted to CEO of McCann Worldgroup Hong Kong
- Vice and Buzzfeed ‘started believing their own hype’, says Guardian boss
- 2018 UK TV ad revenue remains stable at £5.11bn
- CMO’s top 8 martech stories for the week – 21 March 2019