Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.
- FreeWheel looks to scale OTT advertising with new ad products
- Why Amazon’s brief flirtation with celebrity endorsements could mean business
- Do you still need a PPC tool with the new Google Ads?
- Unilever moves Pot Noodle from Lucky Generals to Adam&EveDDB as its agency cull continues
- ‘Digital not just a marketing problem’: Kin + Carta's plan to out-consult consultancies