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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A dad carrying his baby around in a baby carrier appreciates how easy it is to use Mastercard Tap & Go and the Mastercard app. Amazon also focuses on a dad with a baby; he gets through a hectic day of parenting with a little help from Alexa. And New England Patriots tight end Rob Gronkowski hosts a faux TV show called "Tide Pods Talk With Gronk."

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