Select Page

There's no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic: What actually makes sense?

The Interactive Advertising Bureau's Tech Lab on Tuesday revealed details of a Blockchain Working Group pilot program that is designed to answer that question.

The effort will provide blockchain companies such as MetaX, FusionSeven, Kochava Labs and Lucidity a real-world environment for testing products and services using the tech. The trade body will later release results highlighting the uses for the tech, the value it provides and best practices.

Continue reading at AdAge.com