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<p><strong>Welcome to The Drum&#39;s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions for the US market. We&#39;ll be updating this page regularly, so make sure to check back for the latest updates.</strong></p>


<p><strong><a href="/profile/huntsworth">Huntsworth</a> </strong> has acquired the majority of <strong>Giant Creative Holdings</strong> in a $72.2m deal. One of the largest indepdent healthcare marketing agencies in the US, San Francisco-based Giant Creative has a staff of 150.</p>

<p>Brooklyn-based <a href="/profile/the-bam-connection"><strong>The BAM Connection</strong></a> has been named agency-of-record for <strong>Keystone Canna Remedies</strong>, the first medical marijuana outlet in Pennsylvania. The account will be run by Maureen Maldari, chief executive of The BAM Connection.</p>


<p><a href="/profile/salesforcecom"><strong>Salesforce </strong></a>has agreed to acquire <strong>Datorama</strong> for $800m.&nbsp;Datorama provides brands, agencies and publishers with an AI-powered marketing intelligence and analytics platform. <a href=" reportedly hopes to use it to boost its own insights offering.</a></p>

<p>Influencer marketing agency <strong>IMA </strong>has launched a new headquarters in the US. The US base, opened by founding duo Emilie Tabor and&nbsp;Maddie&nbsp;Raedts,&nbsp;will service the agency&#39;s US clients, which include Saks Fifth Avenue, Moncler and Timex.</p>


<p><strong>Vermont Creamery</strong> has chosen <strong>Colle McVoy</strong> as its agency-of-record. The agency has been tasked with helping the brand reach its expansion and growth goals.</p>

<p>Independent branding and content agency <strong>The BAM Connection</strong> has been selected by the <strong>AmLactin</strong> skincare brand to handle strategy, digital, social media and video production.</p>

<p><strong>HEIR Agency</strong> has announced a merger with <strong>The Lede Company</strong>. The new brand team will look to service strategic communications for brands, social and experiential, alongside talent and strategic corporate teams.</p>


<p>The <strong>American Society for the Prevention of Cruelty to Animals</strong> (ASPCA) has selected <a href="/profile/laughlin-constable"><strong>Laughlin Constable </strong></a> <a href=" its digital agency-of-record</a>. The agency has been asked to manage all digital campaigns for the charity, which was the first animal welfare organisation in North America.</p>

<p>The <strong>Illinois Office of Tourism</strong> has appointed <a href="/profile/hills-balfour"><strong>Hills Balfour</strong></a> as its public relations agency-of-record in the UK and Ireland. The selection follows a review managed by TimeZoneOne and IOT.</p>

<p><strong>Trutek Corporation</strong> has appointed <strong>Bender Group</strong> to its digital and social PR brief. Bender has been directed to launch a campaign supporting the NasalGuard&nbsp;Airborne Particle Blocker product.</p>

<p>Hilary Craven, former executive at&nbsp;72andSunny<span style="font-family: AvenirNext, sans-serif; font-size: 16px;">&nbsp;and chief marketer at the LA office of </span>RTO<span style="font-family: AvenirNext, sans-serif; font-size: 16px;">+P, </span><a href=" style="font-family: AvenirNext, sans-serif; font-size: 16px;">has announced the launch</a><span style="font-family: AvenirNext, sans-serif; font-size: 16px;"> of her own brand consultancy, </span><strong style="font-family: AvenirNext, sans-serif; font-size: 16px;">Sidecar</strong><span style="font-family: AvenirNext, sans-serif; font-size: 16px;">.</span></p>

<p><strong>Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to</strong></p>