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Uber Technologies Inc. faces an ongoing gender-discrimination probe by the U.S. Equal Employment Opportunity Commission, said a person familiar with the matter, as new questions arise about the company's corporate culture.

The inquiry, which began in August, focuses on allegations of pay disparities and other discriminatory conduct toward women, said the person, who asked not to be identified because the matter is private. It's one of at least a half-dozen federal investigations into the ride-hailing company that have emerged in the last year or so.

Uber is trying to rebuild its reputation after a tumultuous year in which allegations of discrimination and questionable business practices led to the firing of about 20 employees and the ouster of co-founder Travis Kalanick as chief executive officer. Dara Khosrowshahi, who took over for Kalanick in September, has said he's remaking Uber to be a more ethical company.

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