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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Amazon Prime Day started Monday, and a lot of people had technical difficulties trying to shop for deals. Error pages kept popping up. "Those attempting to shop on the Amazon app were treated to an image of a dog -- such as a yellow Lab -- and text that read, 'UH-OH Something went wrong on our end,'" Ad Age's Adrianne Pasqurelli writes. The cute Labrador in the error message looks sheepish, the way a dog might look after trying to eat your slipper. But Amazon, perhaps surprisingly, isn't actually apologizing to customers. On Twitter, it said it was working to resolve the issue and boasted that many people were "shopping successfully -- in the first hour of Prime Day in the U.S., customers have ordered more items compared to the first hour last year."

Meanwhile in Europe: Amazon workers in Germany, Poland and Spain are striking on Prime Day to protest their working conditions, NBC News reports.

'They wanted $6 million to make it go away'

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