An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.
Recent Posts
- Wall Street’s frothy mood smacks brands like Macy’s and Blockbuster, plus Facebook jabs Apple: Thursday Wake-Up Call
- If you don’t cast, you’re last: inside big tech’s podcasting goldrush
- AI-powered content: does it work for SEO?
- CDPs are vital and come in many different flavours; Why there is something for everyone
- OOH: Covid casualty or example to other channels? How lockdown transformed the oldest ad format