To achieve this a bespoke client unit called Lenovo One Media will be formed, led by COO Andre Marciano. Directed by Performics and Spark Foundry the solution will also provide tools for Lenovo’s B2B and B2C brands in addition to Motorola.
Matt Bereda, VP of marketing at Lenovo, said: “We are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”
Scott Shamberg, Performics US CEO added: “Our mission is to be the premier growth driver for Lenovo across their B2C and B2B business units. We’re excited to be partnering with Lenovo to connect and integrate their performance media planning, buying and optimization across a large number of markets.”
Lenovo was recently ranked as China's number one brand.