Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: France beat Croatia 4-2 in the World Cup final, but the game was also a win for Nike. The U.S. sportswear maker sponsored both teams, meaning all the players on the field wore the Nike swoosh on their jerseys. So while Adidas is a soccer powerhouse and an official World Cup sponsor, Nike just scored big points against its rival. Also, as CNBC has pointed out, "Of the total 150 goals scored leading up to the finals, Nike cleats were worn for 94 of them."
How Nike marked the occasion: On Instagram, Nike posted a photo of France's 19-year-old striker Kylian Mbapp pointing at the new star on the team jersey, marking France's second World Cup win after its 1998 victory. The caption: "A Star is born." The teenager, who is sponsored by Nike, became the second-youngest player ever to score during a World Cup final, after Brazilian legend Pel, ESPN says.
Meanwhile in Paris: As huge crowds celebrated on Paris' Champs-Elyses, about 30 people broke into the Publicis Drugstore there and looted it, prompting police to chase them away with tear gas, French newspaper Le Parisien reports. The well-known shop (which, despite its name, sells a lot more than drugstore products) is at the base of Publicis Group's headquarters; it's a concept shop where the agency group has tried out new retail and dining ideas for decades.