Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In another one of its wryly dystopian spots, Taco Bell says that "The future is Nacho Fries!" (Ad Age's Jessica Wohl has background on the campaign and a longer spot starring Josh Duhamel here: "The darkness continues in Taco Bell's new Nacho Fries thriller.") Nike wants you to "unleash your sixth sense" (this a fresh TV cut of longer online video that's part of an ongoing campaign for the brand's lacrosse cleats). And Sprint's recurring giant-robot charactersupposedly part of Sprint's marketing departmentonce again takes a suggestion a little too literally.