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Nodbody disputes that Serena Williams is one of the best tennis players of all time, but in case you needed a reminder that she is preparing for her potential 24th major championship at Wimbledon, less than a year after giving birth, Gatorade has made an inspiring video tribute.

The film, ‘Like a Mother,” shows why Williams’ post-partum journey back to competing at the highest level is an inspiration for all. The tribute highlights some of Williams’ best matches and accomplishments, in all their sweat-filled, hard-fought glory, with a poetic voiceover from her own mother, Oracene Price.

“You sacrificed, like a mother…you created greatness, like a mother,” says Price as video of her daughter slamming home a winner is shown. The video ends with audio of Williams saying to her daughter that her dreams can come true, too.

‘Like a Mother’ is a powerful tribute to the relentless determination that fueled Williams' return to tennis. In it, she shows the world that the spirit of a mother makes her even stronger. This tribute, according to Gatorade, celebrates of the extra gear that fuels mothers everywhere to accomplish the extraordinary every day.

TBWA\Chiat\Day: Gatorade 'Like a Mother'

Agency: TBWA\Chiat\Day
Client: Gatorade
Date: July 2018

Nodbody disputes that Serena Williams is one of the best tennis players of all time, but in case you needed a reminder that she is preparing for her potential 24th major championship at Wimbledon, less than a year after giving birth, Gatorade has made an inspiring video tribute.

The film, ‘Like a Mother,” shows why Williams’ post-partum journey back to competing at the highest level is an inspiration for all. Gatorade created the tribute highlights some of Williams’ best matches and accomplishments, in all their sweat-filled, hard-fought glory, with a poetic voiceover from her own mother, Oracene Price.

‘Like a Mother’ is a powerful tribute to the relentless determination that fueled Williams' return to tennis. In it, she shows the world that the spirit of a mother makes her even stronger. This tribute, according to Gatorade, celebrates of the extra gear that fuels mothers everywhere to accomplish the extraordinary every day.

Credits:
 

Client: Gatorade  
 
Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Global Creative Director: Doug Menezes
Global Creative Director: Mark Peters
Senior Copywriter: Liz Cartwright 
Senior Art Director: Stephen Lum
 
Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Associate Producer: Jeff Holiday  
 
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Management Supervisor: Gabriela Marino
Account Group Assistant: Wenona Carlos
  
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos  
 
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Tana Prosper
Talent Payment Manager: Kevin Castro
Senior Traffic Operations Manager: Judy Brill   
 
MEDIA AGENCY - OMD  
 

Tags: United States
 
 
 
 
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