J.J. Watt is one of the NFL’s best defensive players, and his two younger brothers are also pro players, so they know a thing or two about how to stay hydrated for optimal performance. That’s the inspiration for a new vintage-style public service announcement campaign by Gatorade to help people through tough workouts in the heat.
Just in time for summer football practice, the Watt Brothers – J.J. (Houston), Derek (Los Angeles) and T.J. (Pittsburgh) – have a message for athletes about working out in the heat, teaming with Gatorade to educate athletes on the importance of hydration and heat safety.
In the first, the three brothers are seen looking down and trying to gauge a color of something, with Crayola accuracy. As the camera pulls back, they are seen walking away from a flushing urinal as they consult the fourth Watt, their father. He displays a urine color chart that shows the colors of proper to unhealthy hydration levels. While it’s informative, it’s also a bit grossly funny and might remind some of the PSAs they saw growing up in the '70s and '80s.
In a second, J.J. and Derek are training with tackling dummies as T.J. stumbles in looking disoriented. The other two brothers note that the sweats he’s wearing are too heavy for the heat, and they lecture him about dressing correctly for the weather. He comes back wearing a ridiculous striped shirt and shorts.
The PSAs are part of the 14th annual Gatorade ‘Beat the Heat’ program, which educates athletes across all sports about the importance of hydration during the hot, summer months. This is Gatorade’s first scripted content for the ‘Beat the Heat’ program, which made for a humorous outtake reel by the Watt brothers.
The campaign will go out on all of Gatorade’s social channels. To see the spots and outtake reel, click on the Creative Works box below.
: Gatorade 'Beat the Heat'
Director of Communications: Katie Montiel Vidaillet
Communications Manager: Ashley Lang
Associate Communications Manager: Katherine Perry
Executive Producer/Writer: Adam Woullard
Executive Producer/Coordinator: Ted Maass
Media Relations: Jason Belenke, Meaghan Daly
Executive Producer - Chad Cooper
Executive Producer - Abby Cooper
Director - Jaron Henrie-McCrea
Producer - Chris Kauten
Director of Photography - Chad Cooper
Assistant Director - Chris Kauten
Camera Operator - Chad Cooper
1st Assistant Camera - Chris Polmanski
2nd Assistant Camera - Corey Millikin
Gaffer - Mark Davis
Key Grip - Stephen Wester
Grip - Ryan Winnicki
Art Director - Lena Rush-Smith
Location Audio - Robert Aguilar
Key Production Assistant - Johnny Weichel
Production Assistant - George Bicknell