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Adyoulike has announced a strategic partnership with personalised video specialist Signal, providing advanced native video optimisation to advertisers.  

The global in-feed native advertising platform will offer Signal’s production capabilities and personalisation technologies for video optimisation with infeed native video in mind. This offer could involve simply editing 30 second TVCs to fit native infeed video placements, generating variations of the video tailored to fit the context of the page or optimising for vertical video.

Prior to this partnership, Signal has delivered data-driven video campaigns for BT, Tesco, Fiat and EE, among others.

Dale Lovell, co-founder, chief marketing & partnerships officer, Adyoulike said of the partnership: “We know that a video on mobile can’t use the same tease-reveal structure as a standard 30” TV commercial, and the video needs to deliver its messaging much sooner, while the user is scrolling and digesting content. We wanted to offer this capability to our advertising partners.

“We are seeing the beginning of a shift in native video creators starting to improve video performance during the key drop-off periods on mobile, it is vital content is engaging and tailored to a smartphone-friendly format and working with Signal has enabled us to further tailor Native Video for advertisers, adding relevance and a deeper level of engagement.”

Tony Jones, innovation director, Signal said: “As brands are increasingly reversioning their TVCs into a more smartphone-friendly format we work to take existing TVC assets, and make them fit for the mobile experience. This means creating a shorter video, pulling the messages to the front, making it work without sound, and changing the aspect ratio to a more mobile-friendly format.

“The Adyoulike AI-powered native technology allows us to apply our personalisation approach to deliver multiple versions of the video, each one nuanced to the content of the page and its viewer."

The recent Adyoulike state of Native Video Report, found that smartphone users are more likely to spend time engaging with long-form video ads compared to 6-second ads when executed correctly.