Marketing agency The Tenth Man, founded by former Paddy Power head of mischief Ken Robertson, has used president Trump's UK visit to cause a PR storm.
While Theresa May's idea of a good time may be galloping through a field of wheat, the very same agricultural land has served as the media space for a Russian insult directed at POTUS.
The group brand Trump as a 'whore' in Russian by erecting a mysterious crop circle in a field near Chequers. It enlisted crop circle specialists Circlemakers to develop the creative.
Speaking to The Drum, a spokesperson from the agency said it was difficult to acquire a field to run the stunt. However, now the business has apparently lucked out with a field which is supposedly directly under Trump's flight path.
He added: "luckily with a bit of persuasion we managed to get a local farmer onboard."
On the difficulties on tapping into the Trump discourse, an increasingly difficult task for brands, he added: "[Trump] occupies at least 60% of the news vacuum on a normal day. If you want to get cut-through you have to be big, brave and bold. Which I think we were with this one, and the global coverage this has garnered backs that up."
The agency cited the giant Tump baby blimp, which is poised to fly over London on Friday (12 July), as inspiration although expressed disappointment that the leader is largely swerving the capital.