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Digital media and technology specialists NMPi has joined forces with DQ&A platform and the official Google Comparison Shopping Partner, By Buy Bye to add a unique Comparison Shopping Service (CSS) to its suite of solutions.

NMPi will be running the Google Shopping strategy through By Buy Bye, allowing advertisers and agencies to take advantage of Google’s newest partnership and run shopping campaigns at the 20% discount rate. This will enable brands to run more successful campaigns on the Google Shopping platform at a significantly lower cost. 

The addition of Google Comparison Shopping capabilities to NMPi’s range of products allows brands to boost their shopping performance by occupying more of the Search Engine Results Page (SERP), increasing share of voice and working to remove competitors off the first page. The solution increases Shopping performance and enables brands to run more effective campaigns across other channels. 

Additionally, the agency’s CSS will also help merchants to drive traffic straight to their site. NMPi passes potential customers directly through to the merchant as soon as someone clicks on their product.

Luke Judge, CEO of NMPi said: “We are delighted to offer a Comparison Shopping Service. The competition between brands for the optimal space on Google Shopping pages is growing everyday and it is important that they are provided with the tools needed to ensure they can increase their shopping performance in the most cost-effective way. By joining forces with DQ&A, we can help our customers to drive maximum value from their Google Shopping campaigns.”

Managing director of DQ&A, James Sleaford, added: “With our comparison shopping site we have added yet another unique product to our growing suite of proprietary solutions. This comparison shopping service was built with efficiency in mind, it is so simple to get started and run the activity yourself.”

NMPi was one of the first UK agencies to run Google Shopping and is the only agency to run Google Shopping on a pure-performance model. NMPi also recently acquired US digital creative specialists, Joystick, which is also a Google DoubleClick creative partner.