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The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.

As the saying goes, if it ain’t broke, don’t fix it. So, as with the prior series, The Drum is proud to exclusively host the series in which IAB Singapore CEO and ambassador to Southeast Asia Miranda Dimopoulos asks senior industry leaders about their ride to success, while riding successfully down Singapore’s East Coast park.

The series has been co-produced for the IAB Singapore by 90 Seconds, a cloud video creation platform.

In the first of this series, Mindshare’s chief digital officer for APAC and MENA, Sanchit Sanga, takes the wheel and pedals to discuss his unconventional journey to becoming one of the region’s most significant digital agency figures.

Sanga explains how he came from an investment banking background, is most proud of his work promoting India and why it’s important to remain accessible, even at such a senior level of your career.

Recap on previous episodes of the series, which featured leaders from ComScore, APD, SPH and Mplatform.