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Hilton has selected WPP's MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review.

A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. "We selected MediaCom for its ability to help us reach our target audiences worldwide with our message of unmatched hospitality," the spokesman said.

Hilton has more than 5,300 hotels in 106 countries and territories, according to the company.

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