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Rupert Murdoch's 21st Century Fox boosted its bid for Sky, adding pressure on Comcast to retaliate in a global game of chess being waged by the world's biggest media companies.

Fox is now offering 14 pounds per share of Sky, valuing Britain's top pay-TV company at 24.5 billion pounds, or $32 billion. That's 12 percent more than Comcast's rival 22 billion-pound offer.

Now it's up to Comcast to respond.

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