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One man soaks in a frothy tub with a beer while another struggles to reach areas of his back with lotion, and a drag queen delicately shaves a leg. These are some of the grooming scenarios featured in a new long-form video by Dollar Shave Club highlighting the many ways men get ready.

In its latest campaign, ‘Get Ready,’ the men’s grooming company showcases the broad spectrum of its millions of members, celebrating the myriad they get ready, groom and spend time in the bathroom.

The campaign, from its in-house creative team, highlights the getting ready process in the bathroom and whatever that may include, no matter how weird. But no matter how it happens, Dollar Shave Club wants people to know that its members can get the tools and products they need. In ‘Get Ready’ the company highlights men from all walks of life, from the older guy with out-of-control eyebrows to the hairy guy trying to groom his undercarriage to the sports fans shaving letters into their chest hair.

While it celebrates the diversity of its members, Dollar Shave Club is embracing the similarities of how men need their time alone to groom how they please. But the nearly four-minute video also shows solidarity in that all the separate bathrooms are on a sound stage and the men eventually start interacting, asking what looks good – the drag queen helps a guy decide how he should wear his hear – and all eventually come together as Steve Lawrence’s version of 'I've Gotta Be Me' croons over the whole situation.

The campaign aims to show that Dollar Shave Club, which was bought by Unilever nearly two years ago, is more than just affordable razors, it’s a solution for all men’s grooming concerns and needs with products like shower, hair styling, skin care, oral care, wipes, and shaving products.

: Dollar Shave Club 'Get Ready'

Agency:
Client: Dollar Shave Club
Date: July 2018
In its latest campaign, ‘Get Ready,’ Dollar Shave Club showcases the broad spectrum of its millions of members, celebrating the myriad they get ready, groom and spend time in the bathroom.
The campaign, from its in-house creative team, highlights the getting ready process in the bathroom and whatever that may include, no matter how weird. But no matter how it happens, Dollar Shave Club wants people to know that its members can get the tools and products they need. In ‘Get Ready’ the company highlights men from all walks of life, from the older guy with out-of-control eyebrows to the hairy guy trying to groom his undercarriage to the sports fans shaving letters into their chest hair.
While it celebrates the diversity of its members, Dollar Shave Club is embracing the similarities of how men need their time alone to groom how they please. But the nearly four-minute video also shows solidarity in that all the separate bathrooms are on a sound stage and the men eventually start interacting, asking what looks good – the drag queen helps a guy decide how he should wear his hear – and all eventually come together as Steve Lawrence's version of 'I Gotta Be Me' croons over the whole situation.
Credits:
 
 
Client: Dollar Shave Club
CEO: Michael Dubin  
Chief of Staff: Kristina Kovacs
Chief Digital Officer: Alan Wizemann
VP, Brand Communications: Raechelle Hoki
VP, Media & Acquisition: Sam Kang  
VP, Consumer & Corporate Communications: Kristina Cole
General Counsel: Allison Buchner
Corporate Counsel: Brenna Terry  
Director of Media and Acquisitions: Ranil Wiratunga
Senior Manager of Mass Media and Acquisitions: Katie Jokipii
Senior Marketing Manager, Content & Social: Whitney Bonrud
Social Media Marketing Coordinator: Alexandra Benson
Agency: Dollar Shave Club In-House
Executive Creative Director, VP of Creative: Alec Brownstein      
Executive Creative Director, VP of Creative: Matt Knapp
Senior Creative Director/Art Director: Matt Orser  
Senior Creative Director/Copywriter: Aron Fried
Executive Producer/Producer: Matt Sausmer       
Director of Creative Operations: Carly Jansen
Director of Photography & Motion: Peter Quinn
Senior Digital Producer: Noelle Nimrichter
Photographer: Pip Cowley
Behind-the-Scenes Videographer: Shimmy Boyle
VP, Digital Product Design: David Kujda
Principal Designer: Marcus Silva
Senior Designer: Rocky Ponce
Designer: Elodie Blakely
Production Company: MJZ
Director: Steve Ayson
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Laurie Boccaccio
Editorial: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Eileen Miraglia
Executive Producer: Suzy Ramirez
Producer: Ana Orrach
VFX: The Mill
Creative Director: John Leonti
2D Lead: Adam Lambert
Executive Producer: Anastasia Von Rahl
Senior Producer: Jacklyn Ramirez
Telecine: Company 3
Senior Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews
Global Executive Producer: Ashley McKim
Design
Type Design & Animation: Logan
Music & Music Supervision
Song: “I’ve Gotta Be Me” by Steve Lawrence
Music Supervision: Good Ear
Additional Music Production: Genevieve Vincent & Judson Crane
Audio Post Studio: Formosa Group
Mixer: John Bolen
Executive Producer: Lauren Cascio
 
Tags: United States
 
 
 
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