Both entities will collaborate over multiple fronts, from merchandising to character licensing and signature events.
- M&C Saatchi repositions mobile marketing agency to focus on performance
- M&C Saatchi Mobile repositions itself as M&C Saatchi Performance
- Cadbury's Roses spends £2.8m on first TV campaign in 20 years
- Hong Leong Bank aims to empower single mums with denim campaign
- Double digit growth sees global digital marketing spend close in on $100bn