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Pizza Hut really, really wants you to order its pizza while you watch sports.

The No. 2 pizza chain is announcing a two-year extension of its relationship with the NCAA, after grabbing the NFL pizza partnership as soon as that league and Papa John's severed ties.

"Pizza and sports really go hand in hand," says Pizza Hut U.S. CMO Zipporah Allen. "Sports is a big part of our strategy."

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