Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line. The post B2B marketers must prove contribution to revenue appeared first on Marketing...
Please visit Marketing Land for the full article.
- Subaru emphasizes safety, capability with Forester campaign
- Ballmer bleeds Microsoft, but goes with Amazon deal for Clippers
- Facebook said to face U.S. privacy pact that could cost billions
- Kochava launches deterministic attribution for mobile web
- Ads We Like: NBA athletes 'sell out' to Hulu for the cash, highlighting brand transparency trends