These days, it seems like every brand has a box, and now Pinterest does tooand it's so limited that there's only one (it's not a recurring subscription). The digital scrapbooking company is teaming up with women's lifestyle brand FabFitFun on the "Pinterest Box," which includes products from Pinterest's top-rated trends in beauty, wellness and apparel.
Debuting at the Cannes Lions International Festival of Creativity, the $49.99 box has nine products including a vase from Pier One, sweatproof mascara from beauty brand Tarte, and KPops Food seaweed snacks. San Francisco-based Pinterest used its trend-driven data to predict the best products of 2018. Pinterest searches for "lashes" were up 152 percent last year, for example.
But in a saturated field where even mainstream retailers such as Gap and Under Armour have subscription box productseight-year-old FabFitFun offers its own membershipsPinterest execs caution that this offering is different.