Behavioural modelling and experimentation have allowed workplace relationships specialist, Employsure, to chalk up a 109 per cent uptake in conversions.
- The Straits Times enters into content tie-up with Gzero Media
- Brandon Cheung promoted to CEO of McCann Worldgroup Hong Kong
- Vice and Buzzfeed ‘started believing their own hype’, says Guardian boss
- 2018 UK TV ad revenue remains stable at £5.11bn
- CMO’s top 8 martech stories for the week – 21 March 2019