Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date, according to AKQA.
This year’s theme encouraged those to create for tomorrow and explore recent advances in technology, and the following projects were announced as the winners.
Hush for Apple
Hush for Apple, by the Miami Ad School in Hamburg and Miami, uses Siri’s Deep Learning technology to keep users safe in an incident at home. With it, users can say a safe word that’s exclusive to their device to activate their phone. Upon saying this word, Siri would immediately contact 911 to describe the situation to the operator while their screen is still off.
Data shows that 91% of victims in a home-related incident will not even call 911 out of fear of being discovered by the perpetrator. Currently, there is the option to make a ‘Silent Call’, but it is hard to tell if it’s a misdial, or a desperate plea for help.
Hush for Apple hopes to change that.
TrashScan for Google and Conversation International
TrashScan for Google and Conversation International, by a team at Syracuse University, looks to clarify the confusion surrounding recycling requirements.
The app helps people understand what and how to recycle, in hopes of reducing the amount of recycling that ends up in landfills.
Truth Detector for Facebook
Truth Detector for Facebook looks to use Facebook and the blockchain to combat fake news and make news more trustworthy. After going through confirmation from many sites, good news will receive a green seal, according to the team from ESPM and Miami Ad School in Rio de Janeiro.
Tittut for Ikea
Tittut for Ikea is a bit more lighthearted but tackles a problem kids have when the lights go out – monsters, which a team from the School of Visual Arts combats for furniture giant Ikea.
Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. Ikea, a brand that believes children are the most important people in the world, introduces Tittut, a mobile app that will help spark children's imagination to overcome these fears. By providing a tool to further express children's imagination, Ikea turns their fearful nights to a playful bedtime experience.
Financed by the Sun
Financed by the Sun for Nationwide, by the Miami Ad School in Rio de Janeiro, looked to the sun to solve the problem of financing solar energy projects.
Using the address data from their customers and with the help of Google's Project Sunroof, they want to offer a new payment method for solar panels. People can buy solar panels through monthly payments at the same cost as the savings they get with the panels.
In addition, Berghs School of Communication in Stockholm, was named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the fifth year in a row that Berghs has won this recognition.
Each winning team and Berghs School of Communications were awarded with the Future Lions trophy on stage in the Debussy Theatre at the Palais des Festivals, Cannes. The ceremony was hosted by AKQA group creative director Michelle Lassman and AKQA head of technology Jo Hickson.
Michelle Lassman said: “The new generation of talent has unprecedented power to shape the future, as this year’s Future Lions winners demonstrate. These students boldly showcased inspirational and innovative thinking with ideas that have a positive impact on our world.”
Jo Hickson said: “Future Lions encourages students to embrace new technology and choose the most exhilarating and distinctive path for brands. This year’s winning ideas rose to the challenge by applying technology with creativity to create a positive impact in the world.”
Snap Inc., and global youth empowerment organisation, MiSK Foundation were the official partners of Future Lions 2018.
Now in its 13th year, Future Lions continues its global reach with the next generation, and has launched the careers of many of the world’s celebrated creatives.