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"On the flip side of that, the fact that everybody in the burger business is talking about our burgers and us, I think, was kind of cool."

IHOP was the second-biggest trending global topic on Twitter on Monday, even with the then-pending meeting between U.S. President Donald Trump and North Korea's Kim Jong Un. In the U.S., the chain held the No. 1 spot (IHOP), No. 2 (IHOB) and No. 4 (International House), Rebelez notes. There were 86,000 tweets per hour at the peak on Monday, according to IHOP.

The fun was had. By Wednesday, Burger King had reverted back to being @BurgerKing rather than @PancakeKing, the handle it used earlier in the week. And IHOP was no longer trending.

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