Online marketplace Mudah.my has partnered with fashion talents in Malaysia for its Raya campaign which will run until mid-July 2018, in a bid to push local brands forward. The move aims to provide local brands with a platform to reach out to a wider Malaysian audience during the festive season.
With the theme “Raya Ini, Semua Pun Mudah”, the online marketplace looks to serve as the nation's one stop solution for all Raya related items this season. This sees Mudah.my bringing in more than 100,000 new and used fashion deals for men and women, alongside exclusive travel deals on its platform.
Brands such as Hipster by Zery Zamry, Benua Clothing by Altimet and Anaabu by Farhana Abu Sanah will be seen offering their latest Raya collections at festive prices, exclusively on Mudah.my. Other names that came on board for the company’s Raya campaign include Pestle & Mortar, Sazzy Falak, and BangBang by Caprice.
According to Andrew Pinto, head of marketing at Mudah.my, the inspiration for the campaign was to help Malaysians make their Raya more memorable.
“Our campaigns are also driven by our users’ needs – one of the categories we have observed a spike in during the season is fashion, as users tend to search online for their baju raya. Hence, this year we decided to collaborate with local fashion entrepreneurs to offer our users a unique take on the traditional baju raya," Pinto added.
Meanwhile, Mudah.my has also partnered Easybook.com to offering discounts for ferry, bus and train tickets and hotel stays in conjunction with the festivities. This follows its goal to be the one-stop solution for consumer needs during Ramadan, Gaurav Basin, chief executive officer at Mudah.my said.
“Whether it is to purchase kitchen appliances for kuih raya, or 'upgrade' your vehicle before balik kampung, Mudah.my has got you covered. During festive seasons, it is also common for Malaysians to spring clean to make way for new purchases. Mudah.my offers the opportunity to sell their unused items by encouraging Malaysians to declutter on top of providing an avenue to make a little more duit raya,” Basin added.
In addition, the campaign also included the #GoodbyeGoodBuy video. It encourages young Malaysians to bid goodbye to items that they have outgrown, which can turn out to be someone's good buy. This include items such as computers, mobile phones, shoes, clothes and even old toys. The video garnered positive response on social media, with more than 14 million views on YouTube at the time of writing.