Select Page

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.

Sandwiched between stints at Saatchi & Saatchi and RAPP, I naively started my own shop at the age of 28. It was London. It was Y2K. Tensions were high. We were on edge, waiting to see if the post-apocalyptic movie "28 Days" would become reality. The future seemed either non-existent or very, very bleak, littered with zombies, food shortages, you name it.

Surprise! The world didn't end. So, I decided not to wait until I scaled the peak of someone else's mountain; it was bloody time to build my own. I thought, "My career is 10 years old. I'm smart and have a network of resources, I can do this."

Continue reading at AdAge.com