Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 20.
Special Operations NYC: Fridababy 'Fridaballs'
So, Fridababy, the makers of the cult-favorite NoseFrida is introducing Fridaballs – the world’s first kid proof underwear – designed to simultaneously guard dad’s (Frida)Balls and lineage.
Fridaballs is the brand’s first product specifically designed for dads/uncles/mannies (anyone with balls): a boxer brief that adds branches to your family tree. Each pair of Fridaballs is equipped with:
breathable wicking fabric to keep things fresh
a never slip secure waistband
patent-pending Heirloom Conservation Technology (HCT)
Is this going to protect you from a baseball bat to the junk? No. But it will definitely soften the blow when your kid headbutts you, elbows you, jumps on you, etc.
Fridaballs will be available for pre-order on Wednesday, June 6th at Fridababy.com and in sizes S/M and L/XL for $27.99.
CEO, Chelsea Hirschhorn
CMO, Eric Hirschhorn
Sr Director of Marketing: Paula Soares
Sr Director of Brand Strategy & Consumer Insights: Kelly Meyers
Director of Content: Brette Bennett
Sr Manager Customer Experience: Krupa Hemraj
Creative, Design & Packaging: Orestes Garcia
Creative, 3D & Animation: Hector Gonzalez
Creative Agency: Special Operations NYC
Editing House: Playback Digital
Red Tettemer O'Connell + Partners : Donut Shop Coffee 'Have Your Fun'
Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better. The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky. As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa
Line Producer: Tova Dann
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Mixer: Mark Schultz
The Martin Agency: Purina 'April & Dixie'
Maximum Effort Productions: Aviation gin 'Ryan Reynolds’ Twin Returns'
Sonos: Sonos 'You’re Better Than This'
Ad Council: AARP 'Uncle Drew Ace Your Retirement'