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Fresh off the heels of a new redesign from its former Web 1.0 layout, Reddit announced Tuesday that it's rolling out native video ads that will appear in-stream and automatically play without sound.

Companies such as Nintendo, Netflix and Audi have already bought in.

"Because of our scale, and as our video inventory continues to grow, we believe our native video product provides a material pocket of efficient reach for marketers," says Jen Wong, Reddit's chief operating officer. "We're bringing a lot of reach to the market."

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