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The woman behind the Aflac duck and Herbal Essences' Totally Organic Experience has a new mission: bring egg freezing to the masses.

Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated "chill eggs"one swings in a hammockwho advise women that freezing their ovaries can help destress their lives.

While the media plan initially targets women ages 27 to 42 in the New York metro area, Extend Fertility hopes social sharing will take the message more broadly. And women aren't the only target, says Chief Marketing Officer Michael Bernstein; some transgender men, he says, opt to freeze their eggs before they transition.

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