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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Facebook's Mark Zuckerberg went to the EU parliament to answer questions about data lapses and privacywait, wait, let's start over. Mark Zuckerberg went before the EU parliament to repeat carefully drafted talking points and avoid topics he didn't really want to get into. The bizarre format of the hearing made it easy to do that, because all the questions were asked in a row, with Zuckerberg addressing everything in the brief time that remained. As Ad Age's Garett Sloane writes,

"At the end of the hearing, it was clear some lawmakers were unsatisfied with Zuckerberg's glossing over of many questions. A few of them made final attempts to get answers as the hearing was coming to a close. "Will you allow users to escape targeted advertising," one lawmaker resubmitted in the final minutes. To which Zuckerberg responded with a slightly dismissive, "I'll make sure we follow up and get you answers."

Sloane's story about Zuckerberg's Brussels appearance is illustrated with a telling photo: Zuckerberg wears a big sunny smile while shaking hands with Antonio Tajani, president of the European Parliament, who looks extremely unenthused.

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