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Pink Dot Singapore has launched three campaign videos to commemorate its 10th anniversary of advocating for diversity and LGBT rights in Singapore.

The not-for-profit organisation also announced, at the launch of the 2018 event at TheatreWorks on Tuesday (22 May), that all its celebrity ambassadors for the past nine years will reunite to be its ambassadors this year and will appear at its annual rally on 21 July.

The theme for this year is ‘We Are Ready’, which the three videos will seek to portray.

The first video, titled ‘Woke in Progress’, tells the story of how a group of teenagers started a petition to reduce the rating of the movie ‘Love, Simon’ from R21 to M18 in Singapore. The second video, titled ‘Building Bridges’ is a story of a mother-daughter Pink Dot volunteer, who are explain why they keep coming back and their search for a relative who was ostracised many years ago for being a lesbian. The third story tells the story of how a Malay-Muslim female struggled with her sexual identity, before deciding to focus on her mortality after suffering a stroke. The video is titled ‘Home Truths’.

All three videos are filmed by different directors under the guidance of Boo Junfeng, whose debut feature film ‘Sandcastle’, was the first Singaporean film to be invited to the International Critics' Week at Cannes Film Festival in 2010.

“For the past nine editions, Pink Dot has worked hard to win the hearts and minds of Singaporeans, to help bring the message of inclusion and diversity to everyone on this Little Red Dot,” said Pink Dot SG spokesperson, Paerin Choa.

“Hence, as we celebrate this important milestone, we want to call on every Singaporean who seeks a more open-minded and inclusive Singapore to stand with us, to say We Are Ready. We Are Ready to embrace diversity. We Are Ready to stand with our LGBTQ friends and family members. We are ready to engage in meaningful conversations on this issue that matters dearly to us. We Are Ready for a Singapore that truly celebrates equality and inclusion.”

There will also be festivities and activities leading up to the event, like PinkFest, which will see close to a dozen businesses, groups and individuals, LGBTQ and straight allies, organising an assortment of privately-run activities and events geared towards greater engagement with Singaporeans.

As foreign sponsorship of the event is still banned by the Singapore government, the organisers announced that they have managed to secure more than 60 local sponsors, with the help of Darius Cheung, founder of property search engine company, 99.co.

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