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Entertainment marketing agency, Think Jam, has been appointed by Bethesda Softworks® to handle its PR business following a competitive pitch. 

Think Jam will be tasked with publicising titles within the software publisher’s portfolio of games which includes the Elder Scrolls®, Fallout®, DOOM®and RAGE®.  . Bethesda Softworks, part of the ZeniMax Media family of companies, is a worldwide publisher of interactive entertainment software.

Mark Robins, senior European PR manager, Bethesda Softworks, said: “We were immediately impressed with Think Jam’s smart ideas, clear and concise campaign plans and obvious passion for the products. We’re looking forward to working with them on what will be a very busy year ahead for Bethesda Softworks”. 

Saj Ismael, account director at Think Jam added: “It is a great honour for Think Jam to be working with the team at Bethesda, who continue to deliver best in class games and lead with their innovation and creativity. We’re excited to embark on this relationship and get stuck into the incredible projects coming up.”

Think Jam operates offices in London and Birmingham in the UK and Los Angeles in the US.