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With the Cannes International Festival of Creativity just a month away, organizers have released a "Convince the CFO" kit with resources to help people get the OK to attend from C-suite typesincluding a ready-made letter and a "budget-holder friendly week plan."

"We don't ever meet people who don't want to go to Cannes Lions, but as with any investment you have to form a case to attend to those who are the budget holders," Clare Hill, Cannes Lions' director of marketing and brand, wrote in an email. She said the kit went up earlier this month, aligned to the festival's "key delegate booking period."

The kit, Hill said, has had over 500 downloads, and that "even some of the world's global CMOs have downloaded it. Each year, over 1,000 delegates who are under 30 years old attend the festival and we want to make it as easy as possible for businesses to invest in their future talent."

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